The Community of Madrid will be promoted as a tourist destination during the Asian tour that is taking place Real Madrid as part of the season, thanks to the sponsorship agreement signed in February with the Community of Madrid, the city of Madrid, Madrid and Promotion Secretary General of Domestic Trade and Tourism, through Turespaña to promote tourism lasmarcas Spain and Madrid.
The tour starts on Monday August 1 at 18:30 am (China) with a gala dinner at the Sheraton Hotel in Guangzhou, to be attended by representatives from various Chinese entities and in the course will be a presentation of Spain and Madrid as tourist destinations.
In addition, the August 2 will be a cooking demonstration by Chef David Munoz at Hotel Shangri-La for promotional cuisine in Madrid. On Wednesday, at the same hotel will be a presentation with representatives from travel agencies, airlines, various Chinese authorities and media and will face Real Madrid in a friendly at Guangzhou Everglade Football Club.
On Thursday, 4 in the Chinese city of Tianjin will hold a gala dinner at the Westin Tianjin during which he will present the Madrid promotion campaign linked to the image of the players of Real Madrid. The trip will end with the football match will face Real Madrid and FC Tianjin Tea in the stadium of this team.
During these days will run an advertising campaign linked to the friendly matches of Real Madrid. The campaign’s centerpiece a series of promotional spots of Madrid where Real Madrid players give their recommendations and around Madrid. These ads will be displayed on the scoreboards in stadiums where the team plays in the intermediate and television broadcast of the same.
The agreement between the Community, the City of Madrid and the central government in Madrid Real Madrid seeks to turn the club brand ambassador, offering recommendations on Madrid and the Spanish cuisine, to strengthen the tourism brand positioning in emerging markets especially in Asia, where the white club has a consolidated picture.
In a market where brand reputation of Spain and Madrid is still low, sport and gastronomy are the main assets to reach a potential audience of 500 million tourists. In order to generate travel advisories, will promote the new website where, besides the players of Real Madrid, well-known personalities such as Jorge Lorenzo Ferranti Adrian and offer their recommendations on the destination Spain-Madrid encouraging Internet users to participate by sharing their experiences.
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Good news for tourism in Madrid!